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Tuesday, 20 March 2007 |
Most independent agents tell us they get 60% of their new business from referrals. When we ask them to describe their referral marketing program and how they do it, they draw a blank. That doesn’t mean that their “over 60%” stat is incorrect. It just means most agents do not have a formal program and do not maintain specific results information. A proven way to get even more new business from referrals and X-dates is to install a formal Referral Sales Process, a process that becomes a way of life in the agency. A simple way: Annual Referral Month program.
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Tuesday, 20 March 2007 |
To get more sales, you need to get more qualified inquiries. The purpose of this Marketing Advisory is to help you produce direct mailings that turn “suspects” into “prospects” for your sales team. DOs are tips that will help improve response rates. DON'Ts are direct mail mistakes to avoid.
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Tuesday, 20 March 2007 |
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Make it so inviting customers can’t wait to come in and shop around. Your agency is not a retail giant like an L.L. Bean or Macy’s. You may not have hot Red Letter Day sales to promote. An insurance office doesn’t have the glitter of a new car showroom. And you’re not in a let’s make a deal business. So, your Web-site is doomed to dullness, right? Wrong. |
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Friday, 05 January 2007 |
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Tested marketing strategies that will KEEP the business you have, and help you GET MORE from “A” customers…today and tomorrow. |
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Tips