Client

The Mazzeo Agency, Inc.
Woodbridge, NJ

Objective

Retention and up-selling of current customers.

Solution

Strategy:  Personal Lines newsletter.  Newsletter is an 8 ½” x 14” two-color self-mailer format.  It is mailed quarterly. Content features financial security news and tips (often risk management suggestions).  The Mazzeo Message Center is a special column signed by the agency principal. There is also a “cross-sell” article about life, health and retirement products in every issue.

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