Client

Lupton & Luce, Inc.
Riverhead, LI, New York

Objective

Build awareness of the agency’s full-service capabilities among A-type prospects.

Solution

Strategy:  Multi-use sales brochure.  This #10 envelope size, 6-page brochure features the agency’s positioning promise “Sound advice for sound decisions.” It describes the values of the agency, how its people meet customer needs, and the full financial security services available. It is used as a mailer, point-of-sale leave piece, handout at trade shows and as a “take-one” piece in the office.  The “sound decisions” message is also the central theme for Lupton & Luce newspaper and radio advertising, and its Web site.

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