Client Jensen-Sheehan Insurance Agency Objective Position the agency’s stability and integrity with customers and prospects.
Solution Strategy: Sale promotion. Spirit of ’76 campaign celebrated Jensen-Sheehan’s 50th anniversary. The star of the campaign was Hercules, an antique truck “mascot” of the agency. Hercules was built by Ford in 1926, the year the agency was founded. Promotions included newspaper ads, correspondence seals, and a children’s coloring sheet with an illustration of Hercules. The back of the coloring sheet featured notable events and personalities of 1926. Coloring sheets, handed out in the agency, also invited parents and their children to have their pictures taken sitting in Hercules.  CLICK HERE FOR A SAMPLER.
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