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Case: Web-site Postcard

Client

Estabrook & Chamberlain Insurance Agency
Bridgewater, MA

Objective

Increase visits to agency Web-site by clients and prospects.

Solution

Strategy:  Direct mail. Jumbo Postcard, “We make mouse calls,” mailed to selected clients and prospects.  Card featured the site’s convenience for certain service calls (like advance notice of a claim filing and policy change notification), and the variety of information and links on the site.

 

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