Client

Estabrook & Chamberlain Insurance Agency

Objective

Increase awareness of services and producer in new market.

Solution

Strategy: Newspaper Advertising. Estabrook & Chamberlain bought an agency in Rehoboth and wanted to announce its presence and promote the manager of the office to the local community. One step was to publish a personal lines newsletter and distribute it to Rehoboth customers. The second was to run a series of small-space, single needs ads in The Rehoboth Reporter, which reaches every household in the area. These one-column, five-inch “Ask Us” ads are economical to produce and place in The Reporter. Great way to increase the visibility of producers too.