Client

David D. Dubois Insurance Agency
Cross Insurance Group
Sanford, ME

Objective

Generate life insurance leads from clients and prospects

Solution

Strategy:  Direct Mail.  Jumbo Postcard “What’s wrong with this picture?” presents the problem of a breadwinner who dies, and the needs that life insurance can satisfy---mortgage payments, daily living expenses, college education costs...and more. This is a powerful motivator for a client or prospect to at least agree to an appointment and financial security review.

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