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 The objective of direct mail is to produce activity – direct inquiries that can lead to new business from clients or prospects. Because insurance is a low-interest subject compared to cars, computers and calories, a high impact creative presentation takes on special importance. The PRO direct mail products are designed to quickly capture attention. Also, there is a variety of approaches available.
The keys to success in Direct Mail are:
- Quality list
- Strong offer and call to action
- Message targeted to audience
- High impact creative presentation
- Repetitive mailings to audience
Here are some sample Direct Mail pieces that are available for personlized or custom service:
JUMBO POSTCARDS
These unique full-color mailers* accomplish two objectives: build recognition for your agency name and produce direct inquiries for product and coverage information. They stand out in the mail box!  CLICK HERE FOR A SAMPLER.
ORDERING: - CD Electronic Files sent to you for use by your local printer;
- or use our one-stop creative and print service.
* All Jumbo Postcards available in standard postcard size too
P&C PRODUCT SELF-MAILERS
No envelopes required! That’s one of the advantages of PRO Program self-mailers. All you need to do is address and mail. The special illustrations give you a branding edge…serious subjects are handled with a bit of humor that helps make a point. Each mailer has a postage-paid business reply card that CROSS-SELLS other products you want to feature.
CLICK HERE FOR A SAMPLER.
ORDERING: - CD Electronic Files sent to you for use by your local printer;
- or use our one-stop creative and print service.
“SECOND OPINION” SELF-MAILER
If GET MORE is a major marketing objective for you, we recommend this simple self-mailer. Here’s the strategy. Select your prospect list. Print up enough mailers to enable you to mail each prospect at least SIX TIMES within 12 months. That’s right---the same mailer to the same prospect six times. Catch them at renewal time for a Second Opinion review of their auto and home insurance.
Suggestions:
Commit to your prospect list, the mailer, and the SIX TIME-A-YEAR mailing schedule for three years. You’ll gain high recognition among targeted prospects, but more important, you will GET MORE business!
Consider using a mailing service and pre-sort mailings that will give you the lowest postage rate.
CLICK HERE FOR A SAMPLER.
ORDERING:
- CD Electronic Files sent to you for use by your local printer;
- or use our one-stop creative and print service.
LIFE INSURANCE MAILER
This full-color mailer promotes Term Life Insurance and cross-sells your personal and business property and casualty services. It features a postage-paid business reply card and a starburst message on the address side.
Note: This mailer can be easily adapted to feature Permanent Life, along with Term Life, if this is your objective.
CLICK HERE FOR A SAMPLER.
ORDERING:
- CD Electronic Files sent to you for use by your local printer;
- or use our one-stop creative and print service.
WEB-SITE TRAFFIC BUILDERS
If you’ve built it, they will come, right? Wrong. Everyone with a Web site “office” needs to promote the location continuously and consistently. That’s where these PRO tools come into play. Use to promote your site to customers, prospects, and centers of influence.
CLICK HERE FOR A SAMPLER.
ORDERING:
- CD Electronic Files sent to you for use by your local printer;
- or use our one-stop creative and print service.
BUSINESS LETTER WRITING SERVICE
Personal letters to customers thanking them for their business or introducing a new coverage/service and personal letters to prospects along with the enclosure of a product brochure and three business cards are highly effective marketing tools.
But what to write? How to word an effective sales letter? What type of offer and call to action to use? Ask the PRO Program creative team to help. You tell them what the audience is, the point(s) you want to make…and voila! You’ve got a professional quality letter that you can plug into the computer and use for years.
ORDERING:
- Electronic Files sent to you for positioning on your letterhead.
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