Advertising builds name recognition among prospects.  It also supports client retention because it projects your agency as vital and successful.  And, let’s fact it, people like to do business with successful organizations; it’s part ego, part security! The PRO Program features print, TV and radio advertising services.

Your customers look to you for professional advice and counsel that leads to peace of mind.  Customer Advisories are a way to deliver on this expectation and, at the same time, create a sound environment for UPGRADES, CROSS-SELLS, and referrals. Mail them with a short note or enclose them with a renewal notice.

Agency capability brochures are among the most versatile marketing tools you can use to grow your business.  Use it as the hub of a GET MORE direct mail package (brochure, cover letter, business card, postpaid business reply card).  Use it as a handout at a tradeshow or at point of sale with a prospect. Send it to a new client with a “thank you” cover letter that promotes referrals.

The objective of direct mail is to produce activity – direct inquiries that can lead to new business from clients or prospects.  Because insurance is a low-interest subject compared to cars, computers and calories, a high impact creative presentation takes on special importance.  The PRO direct mail products are designed to quickly capture attention.  Also, there is a variety of approaches available.

If you were able to make personal calls on each of your clients every three months, how much additional business do you think you could generate through cross-selling and upgrades?  Would these calls help boost your retention rate?  How about referrals? PRO Program newsletters are the next best answer.

Does your agency have a Web site that's over three years old?  Never got around to updating the content? Is it looking dated?  Are you unhappy with its lack of interactivity? Now may be the time to move up to a more professional looking, more interactive site!

Choose from one of our three packages... starting as low as $1695.  Unlike other online Web-site offers, MullaneyCookson provides professionally written, customized text to tell your agency's story to prospects and to help you cross-sell and upgrade your current customers.  And we'll keep the content fresh and current for you when you purchase a quarterly maintenance plan (for Packages 2 and 3).