PRO Project Budgets: Creative Services
Pricing effective 01/01/07 to 12/31/07.
Original photos or illustrations not included. Add 5% MA sales tax. Print quotes provided upon request. Pricing guaranteed for one year. Integrated Marketing Communications Programs using more than two (2) of PRO products will be considered for special pricing if materials produced at same time. FREE coaching on effective uses of materials. MullaneyCookson Marketing holds copyrights on all PRO Program materials.
PRO Product | Custom | Personalized | | Agency Capability Brochure | $895 | $525 | | Personal Lines Newsletter | $1125-4x | $575-4x | | $1300-2x | $775-2x | | Business Lines Newsletter | $575-4x | $425-4x | | $725-2x | $625-2x | | Direct Mail Postcards | $495 | $275 | | “Ask Us” Newspaper Ads (Small space units) | $195 | $95 | | Newspaper Ads (Large space units) | $365 | $195 | | Radio Script (:30 or :60 spots) | $155 | $125 | | News Releases (1 page) | $165 | $125 | | Auto & Home Claims Advisories | $495 | $395 | | “Home Insurance” Advisory Brochure | N/A | $475 | | “Guide Through The Life Insurance Maze” Advisory Brochure | N/A | $475 | | “Customer Service” Advisories (“ID Theft”, “Hurricane Emergency”, Home Insurance to Value”, etc.) | $288 | $185 | | Direct Mail Sales Letters | $245 | $155 | | Trifold Self-Mailers with Business Reply Card | $565 | $287 | | “Family Risk Checkup” Brochure | $395 | $285 | | Correspondence Inserts | $275 | $165 | | BRC Reply Cards | $175 | $145 | | ”Call Me” Cards (Complete Set of 17) | $95/ea. | $185 | | Call Us” Card | $155 | $115 | | Customer Referral Card (with double business card) | $145 | $127 | | Customer Referral Self-Mailer | $175 | $166 | | Customer Satisfaction Survey Self-Mailer | $175 | $166 | Web Site Services: New Web sites and upgrades are quoted upon receipt of agency objectives and the scope of the project. Content-only and consulting services also offered.
Coaching Services: Herberg, Adams & Associates is available for agency development, sales development, and customer relations coaching. MullaneyCookson Marketing is available for marketing and marketing communications coaching. Both organizations can conduct coaching in-agency, online or by telephone. Fees are mutually-arranged based on needs and outcome objectives of the agency.
NOTES
- PERSONALIZED means that the PRO Product is “pre-created” and will be edited and adapted to include Agent logo and special copy about the Agency, where applicable to the product.
- CUSTOM means created specially for the Agent – new copy, new design, etc.
- ONE-STOP Turnkey Services are available through MullaneyCookson, i.e., creative development, printing, mailing. Pricing ifor printing and mail services is provided upon request.
- IN-AGENCY AND ONLINE MARKETING COACHING SESSIONS AVAILABLE. Fees are based on the assignment and agent needs, and are quoted in advance.
Providence Mutual Fire Insurance Company (PMFIC) Agents are eligible for special Preferred Provider discount pricing. Contact your PMFIC marketing representative for details. |
Pricing