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Web Threads: Response to inquiries

Survey points out problems

An e-mail customer service survey recently conducted by Hornstein Associates* found half of all customer e-mail goes unanswered, and only 33 percent of companies that respond to customer e-mail do so within 24 hours. Does your agency have an e-mail response program and standards for quote requests and other inbound e-mailings?

* Reported in April 2008 www.targetmarketingmag.com article by Regina Brady

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Reflection

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---Abraham Lincoln

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