Make it easy for customers to find “more information” on your Web site 

We encourage our clients to create special landing page addresses and insert them in their ads, direct mail and product sales brochures. This strategy makes easier for customers and prospects to get the information they are interested in DIRECTLY; no need to find it by clicking through from your Home Page.  Special landing pages ares a proven way to increase inquiries for quotes and sales appointments. 

Add a single “more information” pay-off page to your existing Web site or maybe a microsite within your Web site, i.e. 3-4 pages.  Include the major benefits of the product or service you are featuring in your marketing support materials along with a sign-in box for quotes.  

Sign-in Tips  

. If you set up a 3-4 page microsite, ask for quote responses on EVERY PAGE.   

. Always include a “put me on your newsletter list” option  

. Respond IMMEDIATELY to all inquiries with a “Thank You.” e-mail.  

. If your quote process requires collection of additional information, call  or e-mail to obtain that information ASAP.  

Q. Can I create a landing page address without adding a page to my existing Web site? 

A. Yes. In fact, you have landing page addresses “built-into” your site.  As an example, try this landing page located on our Web site:  

www.mcmarcom.com/images/samplers/PLNews.jpg 

Comment:  For “more information” call-to-action in a direct mail piece or an ad, we would create a special landing page with a simpler address such as www.marcom.com/newsletter.