Mullaney Cookson Marketing - Web Threads: Improve Your Entry Page

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Web Threads: Improve Your Entry Page

What visitors look for

. A little bit about you

. Ways to get around your site

. How to contact you

. Something to buy

. Special offers

And, importantly, they want confirmation that others like them think your services are the cat’s meow! use your services. Do it with testimonials. Do it with pictures of people in home or business or family settings. Do it by featuring a link to an interesting case history.

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Send permission requests to Don Cookson, Independents' Mall^sm blog editor .

About This Blog

Shop here for news bites, commentary, criticism, sales ideas…and more. Let us know what you think about what you read and see here. Willing to share? E-mail us sales ideas, employee motivators, customer relations tips that will benefit your peers. Remember, it’s us or the direct writers!

Reflection

"Things may come to those who wait, but only the things left by those who hustle."

---Abraham Lincoln

FREE First Impression

Contact us for a no-obligation professional review of a print ad, a direct mailer, a brochure, your Web site, an incentive program you’re thinking about– whatever!

Contact the Editor

Don Cookson is the proprietor of Independents’ Mall. He needs your help to keep the mall buzzing with activity. E-mail him your comments to articles . Report news about your agency or local insurance organizations. Submit sales and agency management ideas that have worked for you and are willing to share. Above all, keep coming back!

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