Tie your ads and mail to your Web site 

You’ll increase direct inquires and sales. Make sure that every specific product and service print and TV ad and direct mail piece includes an OFFER, and that prospects are directed to a specific Landing Page on our Web site. 

Your tie-in Landing Page should provide words and graphics that flesh out your capabilities and OFFER, and the opportunity for the visitor to raise their hand for a proposal.  By the way, Landing Pages are offer referred to as “Jump Pages.” Same difference! 

In addition to increasing direct inquires that lead to proposals and sales, you’ll also set up a SOURCE CODE for lead tracking…a critical success process measuring marketing communications results and your ROI for advertising programs. 

LAND HERE!  www.mcmarcom.com/product_catalog/direct_mail