Ideas for building visits to your online office 

Need an idea to introduce your new Web site or a rebuilt site?  Here are a couple of creative ways to build quality traffic, promote your agency, and delight your audiences at the same time.  

Conduct a scavenger hunt 

Send out a mailing filled with clues to answers that can be found on your site. A postcard mailing could do the trick.  Scatter the answers throughout your site so that participants have to search the whole site to be winners. 

Everyone who participates should receive a token “thank you” item.  Everyone who participates and gets all the answers correctly should receive a small gift item: if you conduct your hunt during the summer or fall, maybe a frisbie imprinted with your agency logo and positioning line? 

Send Jumbo Postcards with home page on frontside 

Use a “Take a site-seeing tour” or similar theme.  Put a full-screen visual of your home page on the frontside.  On the address side, list all the “interactive” things and important information your customers and prospects can find on your site. 

Need help? 

If you need help developing these two ideas or another idea you have in mind, send us an e-mail or call.  We’ve done dozens of promotions such as these.   

Building traffic to your Web site is an important marketing process.  And on-go-ing one in order to maximize the investment you’ve made in the site.