MCM customer who is re-marketing home-auto insurance 

We have one client who has been calling its customers who have their auto and home insurance with separate companies or are placed with companies that do not offer a home-auto discount program. They are advising these customers about account savings and asking if they would like to switch to another company. 

This program took some moxie to initiate. Premium savings mean potential commission losses, of course. Plus, there is an agency expense associated with the customer contacts. But our client believes it is absolutely the RIGHT THING TO DO for his customers. Second, he notes the retention benefit. An aggressive competitor could wrestle the business away with a home-auto account promotion.  

The best defense is a good offense!  Our client’s customers are responding in very positive ways with their “thank yours,” and their referrals.