“Paint” their policies

 “I can’t believe it.  I painted coverage areas yellow on the dec page for my auto renewals, and customers actually called me.”  That’s the reaction of first-time users of this Upgrade marketing idea.  All you need is a magic marker and time spent analyzing your customer’s coverage limits, or lack of coverage.  It works equally well for auto and  homeowner’s policies. Customers will call and ask why items on their dec page are highlighted.  Voila!  There’s your opening to tell them why you recommend filling a serious gap. 

For more information about Painting Policies and a referral to an agent who is successfully using this Customer Generated Inquiry (CGI) marketing strategy, e-mail Don Cookson at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .