Syms slogan is super sticky 

A major objective of your agency Web site, e-zines, ads, direct mailers, and sales brochures is to associate yourself with a key buyer benefit that sticks with your customers.  

One way to do that is with a slogan that positions your agency as “different from all the others.”  We call this a positioning strategy. The other day I saw an article about Syms, the discount clothing mogul, acquiring Filene’s Basement in an auction sale.  Despite the fact that I had not heard or seen a Syms communication for at least five years, the Syms slogan popped into mind…  

An educated consumer is our best customer 

The Syms marketing model is based on offering brand name clothing at discount pricing---always with the brand name label left on the merchandise.  

Don’t have a memorable, benefit-driven slogan or “positioning line” for your agency?  We recommend you get to work on developing one today. Consult your staff, consult your marketing communications support people or give us a call. But get started. When you settle on one, stick with it!