Testimonials are powerful sales closers and openers 

Feature them in your sales literature, sprinkle them around on your Web site, use them as openers for letters, present them at point of sale, print one or two on the back of your business card.  Testimonials lend credibility for your professionalism and your capability to help customers meet their objectives. They support and reinforce the claims you make about the value of your agency services.  

Testimonials and “war stories” are endorsements that help you make sales, keep customers, and generate more referrals. And, you know what, the use of testimonials will set you apart from all the “me too” and “price-only” agents.  Our experience indicates very few agents are using testimonials as an effective sales tool.