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THE LISTENING POST: E-marketing tip

Send customer e-mail from an individual in your organization

E-mails from a real person increase open rates measurably over those sent from a company mailbox. If your CRM and e-mail systems are integrated, it makes good sense to send mail on behalf of individual customer service reps or producers. If you have an e-zine or blog marketing communications program, make sure your nameplate can be personalized for individuals.

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