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THE LISTENING POST: Managing your mailings

Save money with by “scrubbing” your list clean 

The U.S. Postal Service ® (www.usps.gov) reports that 40 million Americans change their address annually.  And in today’s economic climate, that number is growing. If you have a sizeable prospect list that you haven’t used for 18 months or longer, it will pay to process your list through  the USPS National Change of Address (NOCAlink®) data prior to your next mailing . To find out more about this service: www.ribbs.ups.gov/index.cfm?page=ncoalink. 

Also, by entering the acronym NOCA in your favorite search engine, you will discover firms who offer professional list cleaning services. 

 

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