“Hi, neighbor, have a ‘Gansett!” 

Remember this old slogan? It’s back, thanks to a new beer producer in Rhode Island. I vividly recall the Narragansett beer company as a major sponsor of the Boston Red Sox (way back when Jim Britt and Tom Hussey formed the radio broadcast team doing live games and telegraphic recreations of games).  Well, the enterprising RI business team has brought back the beer and the slogan. Proves the lasting quality of a powerful branding tool. 

Is “Hey, Mabel…Black Label!” on its way back?  Or the White Knight?  Or, Sanka’s Mr. Coffee Nerves?   

One great slogan that has outlasted them all is Maxwell House Coffee’s “Good to the last drop…and that drop’s good, too.” 

What’s your agency slogan????