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Shrewder Selling

Keep in touch with your customers 

I found this jewel in the Handbook of Cost Reduction Techniques by David Henry. While the handbook was not written with insurance agencies in mind, it was written with service organizations in mind. 

Three factors account for the loss of 91% of customers.  Lack of interest on the part of the selling company’s employees (68%).  Unresolved complaints (14%). Better pricing from a competitor (9%).

Lesson:  Proper attention to customers should be the number one priority after you make the initial sale. 

 

Ed Comment: Right on!    

 

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