Put some personality into your E-mail

Creating a distinctive and memorable brand is just as important to insurance agencies as it is to other local retailers.  You should always be looking for ways to “separate yourself from the thundering herd.”  Here’s one way.  It is simple. It is inexpensive.  It just takes a little flair.

Paraphrasing a comment by Regina Brady, a regular columnist for Target Magazine, “Putting your E-mail on steroids puts more power into your messages.”  Here are some power-laden ideas.  You could make one or more of these as standard insertions for your e-mailings. 

. Add your agency logo and positioning line (slogan) to the signature area of your E-mails. 

. Make sure that display your Web site address prominently with a call-to-action, i.e., “We invite you to visit us at…”  

. Add a Web site jump page link to a new product page or a new service page orspecial agency news event  or your online newsletter. 

. Insert a photo of the agency principal or product line managers (key to the subject of the message, personal lines or commercial lines). 

Different audiences not a problem 

Right now, you are sending e-mail to clients, to prospects, to suppliers, to friends and relatives.  Are the types of distinctive e-mail insertions we have mentioned suitable for all recipients?   

In a word, sure.   .