The use of stickers for your mailers will increase interest and readership for all your communications to customers….and internally to agency associates.  For peanuts, you can purchase hundreds of stickers.  Apply them to letters, envelopes, policy dec pages, fliers, newsletters, wherever and whenever you have the opportunity.  Use stickers to personalize blank proposal covers. To save money on printing envelope cornercards, substitute stickers that you can produce right in the agency.  

Tailor your sticker messages to your applications.  For example, a smiley face for a “thank you” letter; your agency mission statement or competitive positioning line for the back of business cards;  a “Good news about our great auto-home discounts!” for the address side of a self-mailer to prospects. 

In a flash, stickers can add color, impact, information, and important sales points.  And do it far cheaper than special imprints.