Customers appreciate warm reception 

Make your reception area memorable and friendly. Display photos, art, coloring books with crayons for kids, candy with wrappers, a bowl of golf tees, take-one literature rack, and calendar giveaways---interesting things such as these.  Make sure that your receptionist (or a designated associate) immediately greets customers when they enter the reception area. 

If you have a counter reception area, it is especially important that an office associate, CSR or other, be ready to act as the agency greeter.  We have walked into agencies that have several people working behind a counter and had the feeling they are busy and in avoidance---all waiting for the first one to jump up and greet us.  Not good. 

First impressions are lasting impressions.  A warm, friendly greeting at your agency translates into “this is an agent that really cares about me as a person.”  And that’s an impression that generates positive word-of-mouth advertising, referrals, and new business!