It’s a rewarding way to build business 

This idea originated with Dennis McCurdy, a creative agency principal in Massachusetts.  He passed it along at an agents’ meeting we attended.  Since then, The Cookie Jar has taken on a life of its own.

Use this marketing approach at your weekly agency meetings.  For every coverage update, X-date or new business written, the agency principal and CSRs earn an opportunity to draw from the agency’s cookie jar. The McCurdy cookie jar contained $300 in various bill sizes. The jar was filled by three $20 bills, five $10 bills, ten $5 bills, and one hundred-forty $1 bills. 

The cookie jar encourages sales activity and teamwork. And it adds excitement to weekly meetings. Buy an interesting ceramic cookie jar for a prominent place in your agency conference area.  Load the jar. Test the approach for two or more quarters.