Integrated marketing communications is key 

Web sites PUSH information. 

Print, radio and TV advertising PUSH information. 

Direct response mail PULLS information. 

Social media PULLS dialogue. 

Social media is not a replacement for traditional advertising and direct mail, but a complement.  The keys are to use this new tool appropriately as a conversation starter with prospects and customers, and to integrate it with your overall marketing and sales strategy and tactics. 

Rules of Thumb for social media

Use Twitter, Linkedin and other social media to enlighten, entertain, and share information that fans and followers can use. 

Use social media to DRIVE TRAFFIC to your agency website or blog. 

Use consistent messaging instead of a shot-gun approach.  What is your vision for presenting your agency and its services?  Consistently support this vision. 

No preaching. No pushy talk.  These are sure ways to promote disconnects.