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Retention Tip

We found this clip from an old IMMS Weekly Marketer 

The Newman Insurance Agency, North Miami Beach FL doesn’t like to lose clients.  So each time an insured cancels a policy, the agency does its best to solve the problem.  “When we ask why they canceled,” explained principal Irving Newman, “they’ll usually tell us that they weren’t happy with their claims or with their sales representative.  So we’ll contact the company claims department or find a new sales rep.”  This persistence pays off: 70% of the agency’s former clients return to Newman Insurance. 

 

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