We recommend that your Positioning Line be seven words or less.  Preferably less. It should communicate a customer benefit or promise that separates your agency from me-too agencies. 

Use it on your business cards, sales literature, print ads, radio and TV commercials, advertising specialty items, and Web site. Everything. In most cases, your Positioning Line should be integrated with your agency name and logo. 

Your Positioning Line is a promise that: 

. Tells employees what they are servicing

. Tells producers what they are selling

. Tells customers what they are buying 

Samplers from our files 

We worked with four independent agents in the development of these Positioning Lines.  What does each convey to customers and prospects? 

Expect more from us. 

Choices.  Answers.  Solutions. 

Sound advice for sound decisions. 

Our name is your insurance.