Use postcards to get customers to call you 

“Call Me” postcards prompt customers to get in touch with you.  Send messages to round out or upgrade personal or commercial accounts. Or to update your customer records. Customers are encouraged to call at their convenience.  Use a standard-size postcard with your name, address, phone number--- signed by a service representative. Our PRO Program offers 17 ready-to-use “Call Me” card messages.  Customer generated inquiries work.  You provide a service. Customers respond. You generate new income!   

Advertise with small-space ads 

 If you have a modest budget for local newspaper advertising, use small-space ads and place them with high frequency---like every week or every other week if the newspaper is a weekly. It’s a more effective strategy than a spotty schedule of large-space ads. Tip: Boost readership by featuring your photo or a producer’s photo in these ads!

There is a widely-accepted view about building new business: You bring ‘em in with price and you hold them with service.  If this is true, how come survey after survey indicates that less than 10% of agents conduct annual reviews for their personal lines customers?