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Community service is a win-win-win
Wednesday, 30 May 2007
Your sponsorship of a special public service event benefits local residents, the organization that you collaborate with, and the agency in that order.  Here are examples of two high profile events.
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The power of word of mouth advertising
Wednesday, 23 May 2007
A Customer Service Representative from one of our New York agent sessions offered ear-opening information from a former employer, a tourism association. While the information does not pertain directly to the way insurance customers might react to your services, there are some clues. 
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Selling Tip: Succeed with the right point of view
Tuesday, 22 May 2007
 Our friend and sales coach extraordinaire Rod McGarry sent us one of his favorite quotations recently.  In nine words it sums up the secret to sales success. 
 
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Risk Management Information
Tuesday, 22 May 2007

Customers look to you for direction 

The end benefit for your customers is peace of mind.  How well do you deliver it? What communication programs do you have in place to consistently remind customers of your value as a professional advisor? Providing safety and loss control information enhances your value.   

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But there aint no bugs on me
Monday, 21 May 2007
I have just returned from the daily three mile walk that my dog Misty takes me on.  We walk the cranberry bogs just a few yards from our home (and office) here on Black Cat Road in Plymouth. For the last few treks, I have not been able to get the words and tune of the current K9 Advantix television commercial out of my head. There are several good reasons for that. A couple of those reasons might apply to your next TV or radio spot.
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Agency Builder Thought Starters
Monday, 21 May 2007
Five ways to set yourself apart from the average agent

They do not cost a bundle of money. They do cost time, commitment and a strong desire to be the best-known agent in town.

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