|
|
Independents' Mall - Insurance Marketing Blog
|
Friday, 06 July 2007 |
|
(Alice said), “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t know where…” said Alice. “Then it doesn’t matter which way you go,” said the Cat. ---From Lewis Carroll’s Alice’s Adventures in Wonderland Q. Do you have a road map for your agency’s growth? |
|
|
Friday, 06 July 2007 |
|
Do you sell commodities or relationships? George Nordhaus and his IMMS organization have earned a reputation for big-picture views and keen observation of insurance buyer trends and seller responses. We’ve heard him speak out bluntly about the problems he perceived in the independent agent-company responses to insurance buyer wants and needs. His mantra: Independent agents must embrace and practice relationship selling…and do so wholeheartedly. |
|
Read more...
|
|
|
Thursday, 05 July 2007 |
|
Two seconds are all an advertiser needs That was the headline on a front page article in the July 4, 2007, Boston Globe. What’s up? The two-second radio commercial. Get ready. It may be coming to your local radio station soon. Clear Channel Communications now offer them on 1,200 stations they own nationwide. Here’s the scoop. |
|
Read more...
|
|
|
Tuesday, 03 July 2007 |
|
Target marketing makes good dollars and sense Concentrating your sales efforts on the market or markets that bring you the most satisfaction---professionally and monetarily---does make a lot of sense. Is your agency currently in shape to do it? We have a few thoughts that will help you determine whether or not you are, and what you can do to get in tip-top shape. |
|
Read more...
|
|
|
Tuesday, 03 July 2007 |
|
Act like a bee On my daily walk around the cranberry bog this morning, I came across beehive boxes and was reminded of a Walt Disney comment about his role in his business operation. It has significance for every business owner and manager. |
|
Read more...
|
|
|
Monday, 02 July 2007 |
|
One way or the other, you pay for education Fortunately, there are many avenues open to independent agents for productive, economical education programs in sales, customer service, basic and advanced personal and commercial lines product training. The industry offers many excellent options, including study leading to CIC and CPCU designations; national association and local chapter seminars, workshops and study programs; online self-study courses; and more. What about on-the-job training within your agency? The key is cross-training. |
|
Read more...
|
|
| | << Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
| | Results 145 - 160 of 213 |
|
About This Blog
Shop here for news bites, commentary, criticism, sales ideas…and more. Let us know what you think about what you read and see here. Willing to share? E-mail us sales ideas, employee motivators, customer relations tips that will benefit your peers. Remember, it’s us or the direct writers!
Reflection
"Things may come to those who wait, but only the things left by those who hustle." ---Abraham Lincoln
Contact the Editor
Don Cookson is the proprietor of Independents’ Mall. He needs your help to keep the mall buzzing with activity. E-mail him your comments to articles . Report news about your agency or local insurance organizations. Submit sales and agency management ideas that have worked for you and are willing to share. Above all, keep coming back!
|