I want to grow my agency this year _____ 

I just want us to hold our own  _____  

Which one did you check? 

If you checked “grow my agency,” do you a good prospect list?  Do you have an on-going marketing support program that will keep your prospecting pipeline full? Does your growth plan include activities to round out and upgrade existing accounts?  Is your agency fired up and prepared to follow up and close sales? 

If you checked “hold our own”, what about lost accounts?”  How many clients have left your agency in the last 2 or 3 years?  Can you identify them by name?  Do you have a way to find out why you lost them?  How about ways to woo them back?