Putting beliefs to paper 

A former client developed adopted an unusual commitment to the agency’s customers.  It was put into the form of a mission statement which was distributed to all associates and posted prominently in the agency’s reception and employee lunch areas.  Here it is in an Alpha Insurance Agency format with its promises. 

What does your mission statement promise? 

The Alpha Insurance Creed

An Alpha Insurance client is the most important person to come to us in person, by mail or by telephone. 

  . Not an outsider, but a part of us. 

  . Not someone to argue or match wits with; someone to serve with courtesy and dignity. 

  . Not a policy number but a human being with feelings and emotions like our own.

  . Never an interruption to our work but the purpose of it. 

  . Serving our client is not a favor but a privilege.   

It is up to each one of us to provide our clients with the kind of friendly personal service that will encourage them to remain an Alpha Insurance client forever.