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MARKETING THOUGHT-FULLS

Gems from Howard Candage 

“An effective agency plan is essential to the survival of your agency. If you have no plan the day-to-day urgencies of the agency take you over and impede your growth and performance.” 

“For you, the principal, to sit down and write an agency plan is an exercise in futility. Planning takes a commitment from everyone in your agency.  You need to get the ideas of your people and  their everyday frustrations out on the table.” 

“When you have clients experience claims and you are involved in the process of handling them, you have an opportunity to receive many more referrals than if you let the insuring company handle claims without your involvement.” 

 

 Howard Candage is an agency management consultant based in Portland, Maine. This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .  

 

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