Outbound opt-in e-mail fast, cheap 

Very few insurance agents we know have developed an e-mail contact database and process.  They should!  Outbound e-mail is the most cost-effective way to communicate with clients and qualified prospects. 

It all begins with a systematic collection of e-mail addresses and permission to use them.  Not easy. Time-consuming.  Yes, but well-worth the effort. 

Keys to success:  your clean opt-in list, a trustworthy FROM line and a clear, motivating SUBJECT LINE.  Your clients should know that the e-mail is from their agent and that their agent has something important to say to them. Need help with a mailer that will produce opt-ins and addresses from your clients?  E-mail us at www.mcmarcom.com.  We have an answer!