Creating a Positioning Line that differentiates your agency from all other “me-too” competitors is a critical success factor.  “Why is a simple theme-line that appears in all our marketing support materials so important?  Isn’t just cosmetic?  How can it possibly help build our business?”  Natural skepticism! 

Here’s why.

A well-conceived Positioning Line is a RALLYING point for your agency: 

It tells customers why they should buy from you. 

It tells your producers what they are selling. 

It tells your support staff what they are servicing.  

For examples of Positioning Lines MullaneyCookson has developed for clients, and background on their development, e-mail Don Cookson at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .