Fidelity and Prudential on same wave-length 

Two giant investment firms who are promoting financial planning and retirement income programs in their television and print ad campaigns are saying the same thing to the same audiences. 

Both are featuring “Find your way to financial security with us” and both are using pathway visuals.  The two campaigns are virtually interchangeable. Not cool if you’re either of the advertising agencies involved in producing the campaigns or if you’re the advertising director for either company.   

In an interview that we saw recently, a top executive at Fidelity took public credit for coming up with the pathway theme and the TV visual concept (moving line that leads the way for the happy-to-be-shown-the-way investor) for his organization’s version. 

The collision of themes is bound to create blurred brand awareness for both organizations.  Which one will blink first, and make a campaign change?