Repeat Customers 

Match these numbers up with your own experience.  The numbers indicate a “norm” for service businesses.  If you are not tracking numbers in the areas indicated, you should consider for your next business plan. The value, of course, is comparing your experience with the norm and knowing where you need to improve the results that you have some control over. 

Why customers leave 

1% die3% move

5% buy from a friend

9% buy from a competitor

14% dissatisfied with you or your service

68% leave because they believe you just don’t care

There’s not much an organization can do about 18% of the reasons for leaving, but there’s a lot it can do about 82%!