SAN is an idea whose time keeps coming 

The route to the SAN booth was jammed with traffic at the recent Massachusetts Association of Independent Agents (MAIA) The Big Event 2007 trade show in Boston.  It looked like Boylston Street at 5 PM. 

Lots of agents flocking to see what SAN has to offer. And for good reason.  SAN is an idea born in 1983 to help smaller independent agents gain markets and administrative services so they can compete with the big boys, especially for commercial lines. 

Today in Massachusetts, there is a need for the little guy to gain access to auto insurance choices.  “Managed competition” is replacing the highly-regulated state auto insurance system.  For the first time in many moons, carriers can set their own rates and offer benefits that they could not previously.  The buy-word for Massachusetts drivers is “shop around.” 

We do business with SAN 

We have produced marketing materials for a few SAN Agents. We presented a marketing communications seminar at the group’s annual conference a couple of years ago. And we have authored an article for their NewsPak. 

We have known the founder, Jim Masiello, for over 20 years.  To say that Jim’s marketing concept has been successful is an understatement.  SAN became the founding member of SIAA, an international network of agents.  SIAA now has over 2200 insurance agency members writing $4.6+ billion in premium. 

SAN largest independent agent network in the Northeast

 SAN member agencies are found in every New England state plus New York and northern Pennsylvania. Some 200 agencies write over $306 million in combined premium. 

The SAN mantra is: Providing member agencies with Opportunity, Growth and Success.  Here are a few of the benefits group membership offers. 

. Access to over 30 top-rated companies 

. Ability to earn new appointments  

. Programs and discounts available only to members 

. Participation in SIAA Insurance Choices, SAN local TV advertising program 

. Access to marketing services 

. Increased income and agency value 

. Placement and quoting assistance for all lines of business 

. Rating software at deep discounts 

. Consultation on agency management 

SAN members remain independent 

Matt Masiello, top management leader at the SAN group, is quick to point out that each member maintains their independence.  And it is clear that the SAN approach has proved extremely beneficial to smaller agencies who have signed on. There are testimonials in Matt’s file that offer proof-positive. 

“SAN has positioned itself to help agency owners increase their bottom line.” 

“SAN has helped us grow, retain clients, and become a much more profitable agency.” 

“SAN Group brought us markets we didn’t have.  We don’t have to let business walk out the door as we did in the past.” 

If you want to check out SAN and SIAA 

The Web addresses are:  www.sangroup.com and www.siaachoices.com.

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