Make sure your customers know you care 

It is important to show that you know what customers are experiencing especially during trying times.  Here are a few simple ideas that you can use to demonstrate your concern and caring to customers and prospects. 

. Promote your agency’s value-added services, i.e. how they get a bigger bang for their insurance dollar.  

. Review coverages to find ways that your customer might save money; don’t wait until renewal time to do it.  

. Explain how deductibles work and how much a higher level of self-insurance might save (be sure to explain the good and the bad aspects). 

. Personalize your marketing messages. 

. Keep in mind that promoting price alone can be a disservice to your customer. 

. If a customer is shopping other agents or direct writers, ask him or her to give your agency the last shot; then do a thorough apples-to-apples review.