THOUGHT-STARTER #1 

Set up a Customer Advisory Council as a way to stay closer to consumer interests and needs, and test new agency marketing ideas.  Think of the value you can get out of quarterly sessions. Think about the value of “we stay in touch” reports to your customers in your newsletter or renewal enclosures!  It’s a way to differentiate your agency from all your “me-too” competitors in town!  

We will feature a series of Build-A-Wall KEEP marketing ideas on our Blog.  If you would like us to e-mail the complete “white paper” series, featured in MullaneyCookson Inside-Out Marketing Seminars, contact Don Cookson at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it .