Beef up About Us pages 

Your About Us pages are important to all types of insurance prospects.  They want information that gives them security.  Most agency sites have an About Our Agency page.  But when we do Web Page evaluations for agents, we often find that the content on the page is shallow and unconvincing.  

Buyers who value relationships want to know who started the agency, how long you have been in business, what your values are.  Relationship customers are buying you rather than just your products and services. 

Buyers who place more emphasis on the transaction itself look for credibility so they can feel confident about doing business with your agency. Why are you qualified to sell me this?  What companies do you represent?  These are the types of questions in their minds. 

Your About Our Agency pages should reflect your agency’s personality and beliefs.  Do they?