Ask customers who have bumper-thumpers 

Customers who have an unfortunate accident but experience a great claim experience are your best prospects for testimonials and referrals.  But you need to strike while the memory is hot---as soon as the claim is settled. 

Mining tools 

.  Go for more than one referral. Make sure you get an address, and phone number, if possible.  Always try for a “power lead”, i.e. ask customers for permission to use their names when you make the contact with the person they have referred.   

.  Make notes on customer comments about the claim experience.  Let them know that you promise to get back to them with the actual statement you would like to use based on their comments, and how you plan to use it (in a flyer, in your newsletter, on your Web site, wherever. Ask them if you can use their name (some will give you an okay to use their testimonial but unattributed, no name. Either way, you should get their permission!    

WANT TO SET UP A FORMAL REFERRAL MARKETING  PROGRAM THAT WILL PRODUCE HUNDREDS OF NEW REFERRALS  FOR YOU THIS YEAR?  CONTACT DON COOKSON AT This e-mail address is being protected from spam bots, you need JavaScript enabled to view it   OR CALL 508-245-2876.  ASK FOR OUR NEW MARKETING ADVISORY, HOW TO MINE THE GOLD IN YOUR BACKYARD.