. Check the quality of your mail lists—customer and prospect.  Right addresses? Right customers to send your newsletter to?  A and B type  prospects for your agency? 

. Load mailings up to the allowed weight limit!  Do what the retailers  do; add a lightweight insert or two to go with a letter or brochure. 

. Consider pre-sort mail and self-mailers for major direct mail programs.   You’ll save an average of 15 cents per mailing over First Class mailings plus the cost of envelopes.  

.  Retain a qualified mail house to consult with you on the best way to reach your direct mail objectives. The best format? The best delivery system? The best postage value?

.  Make your mailings standout, get better read, and produce higher reply rates. Here are some ideas.  

  --Atach teaser “starburst” labels on envelopes and address sides of self-mailers. 

  --Use commemorative stamps.  

  --Apply two or three stamps to make up the postage rate.  

  --Include special product/service message indicias on metered mail.  

  --Enclose your message in a color envelope.

  --Hand address small volume mailings.  

  --Print inserts on brilliant colors of paper 

     And, 

.  Collect opt-in E-mail addresses from customers and prospects…and use them for e-bulletin mailings, newsletter attachments, annual review check-ups, quotes…and more. You'll stand out with this service convenience. And you can save a ton of money, even with a modest size Opt-in E-mail list!