Use this process to boost commercial lines sales 

Prepare a select list of business prospects that you want to do business with.  Schedule at least one meeting a week with a commercial lines client.  Show your target market list to the client and ask “Which businesses do you know?  Who is the purchasing influence I should contact? May I have permission to use your name when I make a contact?” 

Could you use this business process to get more personal lines referrals?  Sure. 

It’s called a “Reverse Referral” process.  And it works!