Classic McGraw-Hill ad says it all 

One of my all-time favorite ads was created by McGraw-Hill Magazines many moons ago.  Today, its message is as fresh and provocative as it was when first published.  A stern looking gentleman sitting in an office chair stares at you.  His look is definitely an “I’m from Missouri” look.  The copy reads: 

I don’t know who you are. 

I don’t know your company. 

I don’t know your company’s product. 

I don’t know what your company stands for. 

I don’t your company’s customers. 

I don’t know your company’s record. 

I don’t know your company’s reputation. 

Now---what was it your wanted to sell me?  

MORAL:  Sales start before your salesperson calls…