Is your website building relationships? 

Two questions every independent agent must answer about its website:Why would anyone come back?  How does it help customer make better decisions, informed decisions? 

Bank officials are responding to these same questions these days.  So are some insurance carriers. They are adding decision-making tools: charts, graphs, calculators, financial standards information, comparisons, what-if situations, and more. 

The whole idea is to build relationships by giving the customer information about practical ways to improve their financial programs.  The premise is that the more the consumer knows about options, the more in control he/she will feel about the financial institution they are associated with. 

We have long said that insurance agents who see themselves as educators and providers of information---important aspects of their role as service providers---will be big winners.  They will retain more customers.  They will be able to make upgrade and round out sales easier.  They will get more referrals.  They will have a strong shield against E&O claims. They will have a positioning differential and a value-added benefit that helps them win in competitive situations. 

To keep this conversation going, and for specific ideas, call us at 508-245-2876 or e-mail me: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it . Oh, and cruise through our website to see if we are walking the talk!