Post a squeeze page on your Web site 

A squeeze page is a Web page that is specifically designed to encourage visitors to provide you with an opt-in, permission-based e-mail address.  It is a way of building a sales suspect list that you can work to convert into a qualified lead and a customer over time. 

Expert users claim that a well-developed squeeze page can produce a name and e-mail address from 50% of the people who visit it.  

Keys to success: Useful information or compelling offer  

Your squeeze page must offer compelling information or an offer that the visitor wants to receive.  When a visitor willingly provides a name and e-mail address you may add them to your mailing list. Some examples of insurance agent offers to prospects: quotes by e-mail, newsletters, white papers, special reports, direction to more information through an online article, home and business safety brochures et al. 

Your squeeze page requires a sign-up form, of course.  It is a good idea to also include an e-mail confirmation page---a “double opt-in” if you will. 

Sender beware 

Avoid spammy-type follow up e-mailings.  You will rapidly lose subscribers who opted to receive your information.  

Time your mailings discreetly.  Mailing too frequently will cause you to lose opt-ins. 

Make sure that you include an “unsubscribe” link with your ezines or newsletters or product and service e-mailings.  Also include a link to your privacy policy.