We recommend that you favor mailing to your email list(s) prospects OVER and OVER. One- shot mailings may be deleted accidentally, may be inadvertently discarded to a spam folder, or may be given a cursory look. Attention-getting strategies:  Test a different Subject Line (a critical success factor to getting emails opened); try different days and times for your mailings; study opt-outs carefully to determine possible “turn-offs.” 

For tips on how to write Subject Lines that WILL lead to higher email opening rates, contact Don Cookson, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it